{"id":405,"date":"2006-05-31T10:42:18","date_gmt":"2006-05-31T09:42:18","guid":{"rendered":"http:\/\/tempdetheux.food.blog\/2006\/05\/31\/idont\/"},"modified":"2019-07-19T17:02:14","modified_gmt":"2019-07-19T15:02:14","slug":"idont","status":"publish","type":"post","link":"https:\/\/arnaud.detheux.org\/blog\/idont\/","title":{"rendered":"iDon\u2019t"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>SanDisk lance une campagne de marketing viral pour essayer de d\u00e9stabiliser l\u2019iPod et promouvoir ses ventes de lecteurs MP3.<\/p>\n<figure><img decoding=\"async\" alt=\"Image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/0*u4ti6Y7UN_OSTIV5.jpg\"><\/figure>\n<p>Le site <a href=\"http:\/\/www.iDont.com\" target=\"_blank\" rel=\"noopener noreferrer\">iDont.com<\/a> affiche des moutons avec des \u00e9couteurs blancs, traitant donc les utilisateurs d\u2019iPods de petits moutons sans cervelles. Cette campagne de marketing, lanc\u00e9e par SanDisk, a donc pour but de faire passer le message qu\u2019en achetant un iPod, on est un suiveur (r\u00e8gle de marketing importante: choquer l\u2019audimat).<\/p>\n<p>Bon, c\u2019est un site simple ou ils proposent comme alternative de d\u00e9sormais acheter du SanDisk. Pas de r\u00e9els arguments, juste une contre pub, donc. Enfin, c\u2019est normal qu\u2019ils proposent leurs produits, ils ont termin\u00e9 de copier l\u2019iPod il y a quelques temps\u00a0:-p<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SanDisk lance une campagne de marketing viral pour essayer de d\u00e9stabiliser l\u2019iPod et promouvoir ses ventes de lecteurs MP3. Le site iDont.com affiche des moutons avec des \u00e9couteurs blancs, traitant donc les utilisateurs d\u2019iPods de petits moutons sans cervelles. Cette campagne de marketing, lanc\u00e9e par SanDisk, a donc pour but de faire passer le message&hellip;<\/p>\n<p class=\"read-more\"><a class=\"readmore-btn\" href=\"https:\/\/arnaud.detheux.org\/blog\/idont\/\">Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[63,56],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-archive","tag-web"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":1,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions\/617"}],"wp:attachment":[{"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arnaud.detheux.org\/blog\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}